About i to i Research

i to i research was set up in 2001 by Claire Spencer. The initial inspiration for the company was the lack of an effective means of evaluating PR activity, particularly one that would enable direct comparison with advertising expenditure.

Having spent many years working in Public Relations, Claire Spencer was ideally qualified to address this need, and developed a unique methodology to evaluate the effectiveness of Public Relations.

The PR evaluation model was immediately embraced by blue chip clients such as British Gas and Philips and is now the benchmark for effective PR evaluation.

The success of the PR model led to i to i research developing a suite of tools to address all the main media channels / types and to extend their range of research services across most areas of brand communications.

From designing research in order to prove the effectiveness of PR expenditure, i to i research has always been very focused on the accountability of communication. We are currently placing great emphasis and resource in linking as much client and sales data as possible with primary research in order to be able to get one step closer to proving the financial return of different types and pieces of brand communication.

One of the things which makes i to i research different from most other research companies is the fact that our background is communications, and not just research. We use research as a means to an end rather than an end in its own right, and focus clearly on business and communication needs.

For more information on how we could help you with your brand communications research, please contact Claire Spencer at claire.spencer@itoiresearch.com or call on 020 3178 2160. If nothing else, you can pick our brains for free and we are quite happy to provide you with a research outline for consideration.

Our registered number is 04318770.