Around 40 years ago, the need to evaluate traditional advertising inspired the launch of a whole series of research companies and products, effectively a new industry.

Many of the standard measures being tracked haven’t changed and much of the methodology remains relevant. However, today’s consumer is so different to the consumer of even 10 years ago, that to really engage with them and unlock key brand insights, advertising tracking research needs to be quicker, sharper, smarter.

i to i research specialises in crafting advertising tracking to get to the heart of the questions marketers most want answered. We recently helped a client save over 10% of their TV budget by pinpointing a more effective mix of timelengths. We also helped a financial company increase the business return of their advertising by using emotional as well as rational messages.

• Advertising case history – P&G Always

For more information on how we could help you with advertising tracking, please contact Claire Spencer at claire.spencer@itoiresearch.com or call on 020 3178 2160.