iCITE - Internet Content Influence & Traction Evaluation

Tracking brands and issues online has become essential. Evaluating online coverage, including social media, has become a key part of brand management and marketing for all organisations, from blue chip companies to local Government.

iCITE is a highly sophisticated online communications evaluation technique that helps you understand the contribution of your digital engagement activity towards achieving your brand goals. i to i research’s background is brand communication and iCITE was created to deliver insights that make a difference.

iCITE combines the latest advanced internet search tools, with in-depth human analysis and interpretation of the “conversations” that are happening on the internet to aggregate and distil a vast amount of online intelligence.

But that’s just the start. You need the subtext, the intelligence behind the words and numbers and you need it contextualised, benchmarked and complete with ideas about how to use it to your advantage.

• Methodology - social media evaluation     
• What’s different about iCITE?   
• Blog analysis  
• Case study - Philips / ABN Amro
• Case study - Asda Halal meat
• The Long Tail of Communication

For more information on how iCITE could help you, please contact Tracy Hubbard or Orlando Plunket Greene at icite@itoiresearch.com or call on 020 3178 2160.