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ingage

The ‘Ingage’ module establishes if the target audience actually saw the communications or was exposed to the intervention and whether they took out the intended messages. Here we leverage primary research to measure unprompted recall, prompted recognition and message out-take amongst a representative sample of the target audience. On the basis of the reach and frequency estimates referenced earlier, we then assess the relative efficiency of each of the components in the communications mix. In this assessment we also draw upon our experience gathered from 200+ research projects.