i to i research specialises in multi-media tracking and has specific methodologies for evaluating brand communications in all the main media channels / types.

i to i research has always recognised that different media channels require different research approaches to best evaluate brand communication. However, it is also crucial to be able to make valid comparisons across different media.

i to i research was set up initially not only to address the lack of an effective means of evaluating PR activity, but also to develop one that would enable direct comparison with advertising spend. Since then, we have developed methodologies to track different media channels both separately and as part of an overall multi-media mix. These include:

For more information on how we could help you with multi-media tracking, please contact Claire Spencer at claire.spencer@itoiresearch.com or call on 020 3178 2160. If nothing else, you can pick our brains for free and we are quite happy to provide you with a research outline for consideration.