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Things you might be interested in
“Searching for the holistic grail”
On the back of all the work we have recently been doing into multi-media or holistic evaluation, we have been asked by Admap to contribute an article for their May 2008 edition, entitled “Searching for the holistic grail”.
For a copy of the article, please click here.
For a copy of the magazine or to subscribe to Admap, visit:
“PR Metrics”
As a result of Claire Spencer’s standing and expertise in evaluating PR activity, she was asked to contribute a chapter to a book entitled “PR Metrics” which has just been published by Routledge.
For a copy of the piece, please contact Andrea Vickers at andrea.vickers@itoiresearch.com or call on 020 3178 2160.
For a copy of the book, check your local bookseller, or visit:
New business win
i to i research is delighted to announce that we have just been appointed to carry out an important brand communications project for the Caribbean Rum Association.
