ipa datamine ipa datamine series Volume III >>> One step closer to ROI One step closer to ROI >>> Mobile technology improves quality of insights Mobile technology improves quality of insights >>>

Things you might be interested in

“Searching for the holistic grail”

On the back of all the work we have recently been doing into multi-media or holistic evaluation, we have been asked by Admap to contribute an article for their May 2008 edition, entitled “Searching for the holistic grail”.

For a copy of the article, please click here.

For a copy of the magazine or to subscribe to Admap, visit:

“PR Metrics”

As a result of Claire Spencer’s standing and expertise in evaluating PR activity, she was asked to contribute a chapter to a book entitled “PR Metrics” which has just been published by Routledge.

For a copy of the piece, please contact Andrea Vickers at andrea.vickers@itoiresearch.com or call on 020 3178 2160.

For a copy of the book, check your local bookseller, or visit:

Routledge logo

New business win

i to i research is delighted to announce that we have just been appointed to carry out an important brand communications project for the Caribbean Rum Association.