Here are brief summaries of the other research services i to i offers. As we don’t trade in off-the-shelf research solutions, if you don’t see the service you are looking for it could easily be created.

Qualitative research
We use qualitative research in a variety of different ways. Three of the most common are:

• As a precursor to brand health and communications research to identify some of the key drivers for the brand and category, and to better understand the target consumer in terms of their needs, motivations and relationships with the brand.
• To help conceptual and copy development.
• To follow up a brand or communications tracker to better understand an aspect of consumer messaging. For example, in a recent study, ‘value for money’ was an out-take of the clients’ communication, but it was not clear if this was meant in a positive or negative way. The research was able to provide insights into how consumers engaged with the client messages, which fed directly into the communications strategy.

Advertisement pre-testing (quantitative)
We are highly experienced in designing quantitative advertising pre-testing studies to suit accurate evaluation of different types of copy. We also offer such testing for creative ideas for different mediums, such as digital, direct mail, etc.

Crisis management
We have a great deal of experience in measuring the effects of a crisis (such as product withdrawal), on brand and corporate reputation. Typically, the adverse publicity surrounding a crisis has a habit of spreading like wildfire, and our job is to understand the impact on different stakeholder groups and help clients develop communication strategies to mitigate the situation.

Corporate and Social Responsibility (CSR)
We have extensive experience in evaluating and testing CSR programmes for clients. A recent example was British Gas, for whom we evaluated the impact of their fuel poverty programme.