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i to i research is frequently asked to comment on communications research by the media and to contribute to industry publications. Here is a selection of recent articles / publications / papers.
To view a copy of the document in question, simply click on the link:
“Searching for the holistic grail”
Admap, May 2008
“PR Metrics” (coming shortly)
Routledge, May 2008
“How to measure the value of Public Relations”
Financial Times, June 20th, 2006
“Hunting out the rogue element”
Admap Jan 2006 - Communications research
“Keep feeding the flame”
Marketing Week, July 14th 2005 - The London Olympics
“PR wins the games”
PR Week, July 8th 2005 - The Olympic bid
“Inspiring a positive attitude”
Marketing Week, July 7th 2005
“Relationships are reputation”
Journal of Strategic Communications Management, June / July 2005
“Knowledge is key to measurement”
PR Week, Nov 19, 2004
