Client Testimonials | i to i research

Here are just a few recent testimonials to give an indication of the quality of service we offer.

If you would like more information on the work we have done for these or any other of our clients, please call Claire Spencer claire.spencer@itoiresearch.com on 020 3178 2160.

	“The i to i tracker® tool is an invaluable aid to project evaluation, and importantly project planning, with actionable learnings ensuing.” Lindsay Williams - Head of External Relations
	"This is the first time that we've been able to measure the value that PR delivers to the business in a quantifiable and proven way - invaluable for future planning and resourcing. It also demonstrates, factually, the additive effect that PR communications has to Marketing Communications and that the sum is, indeed, greater than the parts." Kath Williamson - Research Manager
	“i to i‘s research played an important role in helping us hone our messaging in the final stages of our publicity campaign. We were able to rally public support behind the Bid, something which proved to be an important factor in winning on July 6th.” Mike Lee, MBE - Director of Communications
	“Please let this letter serve as an unqualified reference for i to i research and for i to i tracker®. Philips Electronics North America has been working with this company for over nine months to measure the integrated effect of our public relations, promotion and advertising programs on building our brand. Their work product is consistently excellent. It is delivered on-time and on-budget. But more importantly, their strategic guidance and studied thoughtfulness are a true value-added. And the company's personnel are wonderful to work with. We look upon this firm as more of a partner than a supplier. And that is a significant statement, indeed.” Terry A. Fassburg - Vice President
	“Pfizer is pleased to be working with i to i research on our measurement efforts. After a thorough review process, i to i research was selected as our partner of choice because they had developed an elegant approach for isolating the measurement of communication effectiveness. Their process helps the team elevate discussions of the role of communications and levels the playing field when comparing PR to other parts of the marketing mix.” Rebecca Hamm – Head of PR
	“i to i tracker® has helped us understand and quantify the contribution that public relations is making to our overall marketing effort – over and above message delivery.” Marketing Director
	“We highly appreciate your dedication and experience and the swiftness with which you turned around the data. We seriously are impressed with you and your team compared to many other research agencies we have worked with, and I can guarantee you that I have worked with probably more than 40 different agencies in my Philips life. Agencies like i to i are rare.” Former Director of Market Intelligence